Being a low tech guy in the high tech world

Update: the screenwriter of ‘Dune’ is using a similar trick (here)

What do Austin Kleon, a miniature movie set and an 80s logo animation have in common?

One word: analog.

If you are, as I am, in the world of digital marketing, you are permanently chased by the latest trends and tools. The Adobe suite offers us the updates pretty much every single month. Our feeds are covered with ads for some new productivity tools, organisational apps, project management softwares. And, of course, new phones and laptops are released every year.

This continuous novelty allied with a 100% connected and digital workflow can be paradoxically negative to your creativity. And I’m not only referring here to the so-called creative jobs. This applies to basically every job position: lawyer, gardener, non-fiction writer, restaurateur, pet food shop owner, and the like.

The three analog cases

Austin Kleon and his analog desk

Anyone who read Austin Kleon knows the importance of an analog desk. The author of Steal Like An Artist stresses out that each creator should have two desks: one with a computer obviously and the other “electronic free”, just paper, pens, carton boards,etc (check my post here).