And, how much for?

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For each type of tech company, a different approach to marketing exists. Regarding the IoT sector, the intertwining of stakeholders stresses the need for developing a specific, yet concomitant, strategy.

1/ Why is being an IoT company different in terms of marketing?

As the new CEO of Sigfox said, “a common mistake is to consider that IoT is one market. It is…

And how much for?

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Each startup company should have a different approach to marketing, which will depend on its field and its product maturity. Regarding deep tech startups, a radically different target to address makes it a very specific category.

1/ Why is being a deep tech startup different in terms of marketing?

Due to your product nature — Selling the future

As a deep tech startup…

What do Austin Kleon, a miniature movie set and an 80s logo animation have in common?

One word: analog.

doomu on Adobe Stock

If you are, as I am, in the world of digital marketing, you are permanently chased by the latest trends and tools. The Adobe suite offers us the updates pretty much…

Article initialement publié en anglais accessible ici

Le monde l’IoT (Internet of Things) et les données qui y sont liées ouvrent différentes possibilités de monétisation. Nous allons nous intéresser aux 4 principalement à l’oeuvre en 2021.

1. Les offres hardware alliant B2B et B2C, l’exemple des drones DJI

La plupart des fabricants de drones grand public ont pour le moment un business…

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This article was initally published in english, accessible here.

Si les projets sont légions en ce qui concerne l’innovation de la livraison en ville, jusqu’à la réduire à moins de 20 minutes, c’est beaucoup moins vrai pour les zones rurales. …

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Spoiler alert: the answer is positive. This article is dedicated to some extent to start-ups and B2B tech start-ups mostly (my clients).

Clubhouse is something more than a trendy new social app. In fact, it can be a very powerful tool, especially for the non-english speaking ecosystem (German-, French-, Dutch…

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Spoiler alerte : la réponse est oui. Le contenu de cet article s’adresse aux start-ups de manière générale, avec un focus plus particulier sur celles de la B2B tech (que je connais le mieux car ce sont mes clients).

Clubhouse, le nouveau réseau social en vogue, peut être un outil…

Ten years after the creation of one of the first IoT clusters in the south of France: IoT Valley Toulouse, initiated by the founder of Sigfox, we will see how this logic makes profits to all the value chain and whether it can be replicated.

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In the south of France…

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There is a point where tech revolutions meet and amplify each other. Nanotechnology will be a far bigger game-changer for IoT than 5G. It will change the integrality of the IoT architecture and allow IoT deployment at a scale we can’t imagine.

The ultimate sensor

The sensor itself, the nerve of the IoT…

Photo by Guillaume Périgois on Unsplash

Most companies see public decision processes — law and norms — as a black box for read-only. Although organising a huge and long lobbying campaign is likely to be both uncertain and expensive, it doesn’t mean you have to be disconnected from this world. …

Benjamin Daix

French Marketer specialised in tech and IoT / Malmö and Warsaw /

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