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Photo by Good Faces on Unsplash

Spoiler alert: the answer is positive. This article is dedicated to some extent to start-ups and B2B tech start-ups mostly (my clients).

Clubhouse is something more than a trendy new social app. In fact, it can be a very powerful tool, especially for the non-english speaking ecosystem (German-, French-, Dutch-, Russian-speaking), if you move now, and days are counted.

Reminder: what’s a Clubhouse?

A social network based only on audio features. You join discussion rooms to listen or participate. You can create new rooms, of course (the main objective for you). …


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Photo by William Krause on Unsplash

Spoiler alerte : la réponse est oui. Le contenu de cet article s’adresse aux start-ups de manière générale, avec un focus plus particulier sur celles de la B2B tech (que je connais le mieux car ce sont mes clients).

Clubhouse, le nouveau réseau social en vogue, peut être un outil extrêmement puissant (sur le financement, le recrutement, la génération de leads et le branding) si vous vous y penchez maintenant ; et les jours sont comptés.

Rappel : qu’est ce ClubHouse ?

Un réseau social uniquement basé sur l’audio. Vous rejoignez des rooms de discussions, pour écouter ou participer. Vous…


Ten years after the creation of one of the first IoT clusters in the south of France: IoT Valley Toulouse, initiated by the founder of Sigfox, we will see how this logic makes profits to all the value chain and whether it can be replicated.

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Photo by DAT VO on Unsplash

In the south of France, Toulouse is renewed for its sunny weather, food specialties, and aerospace industry, with Airbus and EADS. There is a large community of engineers living in the area for decades.

Ten years ago, IoT companies also began to aggregate in the area, under the impulsion of Sigfox, originally from Toulouse. Initially…


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Photo by Laura Ockel on Unsplash

There is a point where tech revolutions meet and amplify each other. Nanotechnology will be a far bigger game-changer for IoT than 5G. It will change the integrality of the IoT architecture and allow IoT deployment at a scale we can’t imagine.

The ultimate sensor

The sensor itself, the nerve of the IoT architecture will be deeply upgraded with sensitivity down to the molecular level. The nanosensors will be able to detect micro modifications in pressure, temperature, or chemical composition. This will allow us to collect far more precise data, but overall measure things that can’t be measured today.

The range of possibilities…


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Photo by Guillaume Périgois on Unsplash

Most companies see public decision processes — law and norms — as a black box for read-only. Although organising a huge and long lobbying campaign is likely to be both uncertain and expensive, it doesn’t mean you have to be disconnected from this world. The sooner you become aware of a future law or norm that may affect your business (positively or negatively), the more possibilities you have to adapt your strategy accordingly or to even impact the decision-making.

To understand the subject better, we need to explain the different layers of regulating the law, the norm, and the standard:


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Photo by Samuel Bryngelsson on Unsplash

When mentioning smart cities one often visualises, for instance, NYC, Singapore, Seoul etc. Actually, small and medium cities are not behind in this respect, and their customised approach can contribute to a relevant deployment and use of IoTs, such as Lund in Sweden.

Small and Smart — Scandinavian medium-sized cities approach to IoT

When mentioning smart cities one often visualises, for instance, NYC, Singapore, Seoul etc. Actually, small and medium cities are not behind in this respect, and their customised approach can contribute to a relevant deployment and use of IoTs, such as Lund in Sweden.

Lund, a relatively small…


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Photo by Darya Tryfanava on Unsplash

An initial American concept, the third-place (or tiers-lieu in French) becomes an essential link to the smart city transition projects in France. It acts as an igniter and catalyst to developing smart villages projects. It becomes the prior first step for IoT deployment because of connectivity it requires. The third-place gives a soul and a stepping stone to the small smart cities.

The Third-place is an urban sociological concept developed by Ray Oldenburg, professor at the Pensacola University (FL), explained in the book The Great Good Place published in 1989, describing the importance to have dedicated spaces where sociological links…


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Numerous projects are being put in place to reduce delivery time in urban centers (to less than 20 minutes), but what is it like for rural areas? Will the gap between the free instant delivery on one side and paid 3+ days delivery on the other increase?

The last-mile of delivery is the most costly part of the process, both in urban and rural areas, for different reasons — traffic congestion in the first and large distances in the second case.

Let’s make an overview of the delivery systems (now all powered by IoT) actually used, tested, or prototyped:

Person…


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Several concomitant cultural trends are setting up the basis for the rise of IoT retrofitting business: how to give a second life to “dumb -but fancy- objects”.

The industrial retrofitting is already being introduced, and will probably be reinforced by the Covid-19 crisis which forces the relocation of specific productions and factories. Yet, another retrofitting movement is on the verge to be democratised. Reusing the body and other functional parts of old electronic devices.

Instead of putting it into trash, anyone can transform a nice old 70’s radio into a Bluetooth speaker having no background in engineering. …


Is there a minimum size requirement to deploy an IoT framework to become a smart city? A tiny French village of only 1500 inhabitants proves there isn’t.

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Photo by Olivier Collet on Unsplash

Some years ago, in the middle of Brittany (France’s westernmost region), the mayor of a small village, Saint-Sulpice-la-Forêt, nearly fell from his chair when he found out the content of his mail on a sunny morning.

A water bill was ridiculously high in comparison to previous years. This was due to the leak in their distribution system they hadn’t noticed for over a year, which amounted to the equivalent of 26 swimming pools!

Benjamin Daix

French Marketer specialised in tech and IoT / Malmö and Warsaw / dxm-agency.com

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