La startup allemande Dryad Networks, qui développe des solutions IoT de prévention des feux de forêt, a signé un investissement de 10,5 millions d’euros ce mois d’août 2022. Cette levée de fond intervient dans un contexte où les méga feux de forêt deviennent récurrents chaque été. Ils surprennent année après…

For a total budget of 5.000€ We acquired our Third place a year ago in Warsaw (PL). By the Third Place we mean a coworking space complemented by other amenities like a workshop, an event space or a studio. We’ve decided to transform the biggest room (around 80 sqm from…

And, how much for? For each type of tech company, a different approach to marketing exists. Regarding the IoT sector, the intertwining of stakeholders stresses the need for developing a specific, yet concomitant, strategy. 1/ Why is being an IoT company different in terms of marketing? As the new CEO of Sigfox said, “a common mistake is to consider that IoT is one market. It is…

And how much for? — Each startup company should have a different approach to marketing, which will depend on its field and its product maturity. Regarding deep tech startups, a radically different target to address makes it a very specific category. 1/ Why is being a deep tech startup different in terms of marketing? Due to your product nature — Selling the future As a deep tech startup…

Update: the screenwriter of ‘Dune’ is using a similar trick (here) What do Austin Kleon, a miniature movie set and an 80s logo animation have in common? One word: analog. If you are, as I am, in the world of digital marketing, you are permanently chased by the latest trends…

Article initialement publié en anglais accessible ici Le monde l’IoT (Internet of Things) et les données qui y sont liées ouvrent différentes possibilités de monétisation. Nous allons nous intéresser aux 4 principalement à l’oeuvre en 2021. 1. Les offres hardware alliant B2B et B2C, l’exemple des drones DJI La plupart des fabricants de drones grand public ont pour le moment un business…

This article was initally published in english, accessible here. Si les projets sont légions en ce qui concerne l’innovation de la livraison en ville, jusqu’à la réduire à moins de 20 minutes, c’est beaucoup moins vrai pour les zones rurales. Nous pourrions même assister au creusement d’un fossé, déjà existant…

Ten years after the creation of one of the first IoT clusters in the south of France: IoT Valley Toulouse, initiated by the founder of Sigfox, we will see how this logic makes profits to all the value chain and whether it can be replicated. In the south of France…

There is a point where tech revolutions meet and amplify each other. Nanotechnology will be a far bigger game-changer for IoT than 5G. It will change the integrality of the IoT architecture and allow IoT deployment at a scale we can’t imagine. The ultimate sensor The sensor itself, the nerve of the IoT…